Jordan grew up in a working middle-class home in metro Detroit, learning the value of a dollar at a young age. Jordan started his first lawn care business at the age of 14, starting out his first season in the back of his parents' mini-van. He then went away to Michigan State University and sold off the business he built. As his college career came to a close, he realized he had never been happier than when he could make people's lives easier and provide a meaningful service. Due to his strong desire to assist others with their lawn care needs, Jordan made the decision to restart JMB Lawn Care.